On the big day, bathrooms were dirty, we ran out of paper towels after 1.5 hours, and there was no soap. We brought this up to the event manager and she said she had noticed the same, and would ensure those would not be problems during our wedding. We are incredibly grateful for all the Shavrick team has put into this work to ensure our success., and would have little to no soap/paper towels.
#Museum of contemporary art virginia beach full
“They truly went above and beyond to ensure that the museum is positioned to realize its full potential and no longer be considered a hidden gem. “The museum is incredibly fortunate and thankful to have found such smart, thoughtful, and dedicated partners in David Shavrick and his team,” added Ryan.
We couldn’t be happier with the outcome of our year-long effort,” said David Shavrick, Founder of Shavrick & Partners. It was an honor and privilege to work with the inspiring team at Virginia MOCA. “What’s special about Virginia MOCA is its sense of place and pride in its community. Even the typeface, GT Flexa, was chosen for its ability to (literally) expand and contract to meet the needs of the artwork it’s supporting. When color is used, it’s drawn from paintings or sculptures. So as not to compete with the art being showcased, the logo and typography appear in black and white. Built from an intersecting V and M, the new “ribbon” icon represents the connections and infinite possibilities that lie within these intersections. The new brand identity embraces the idea that as a non-collecting contemporary art museum, Virginia MOCA is at the nexus of art, place and community. The new mission reads, “Virginia MOCA presents ever-changing exhibitions where neighbors, strangers, students, families, communities, and cultures are invited to explore our shared humanity, through locally relevant and nationally resonant, contemporary art that’s exceptional-in all of its timeliness, restlessness, and beauty.” The foundation of the refresh is a refined mission statement that captures both what Virginia MOCA is today as well as where it plans to focus in the future.
From this process, several key insights emerged which in turn guided the brand refresh. The Shavrick & Partners team led a rigorous brand audit process including dozens of stakeholder interviews, a primary and secondary research review, and a deep dive into the websites and brands of close to 100 museums from across the country.
The Connecticut-based design consultants have created brand experiences for Staples, New York Life, Park Avenue Synagogue, The Bronx Zoo, and the NBA among others.
After a months-long search process, the museum chose to work with Shavrick & Partners, a distinguished agency known for its strategic horsepower and executional prowess, particularly in the digital space. Ryan worked closely with the museum Board of Trustees to identify the best partner for this critical step in the institution’s evolution. “Now as an established non-collecting contemporary art museum with a growing regional and national reputation, we saw an opportunity to emphasize the museum’s commitment to excellence and felt it was time to evolve the brand to meet this profile – an important intention of our strategic plan.” “The identity established a decade ago has served us very well,” said Director & CEO, Gary Ryan. Upon being accredited by the American Alliance of Museums in 2010, the then Contemporary Art Center of Virginia was re-branded the Virginia Museum of Contemporary Art and referred to as MOCA. The Virginia Museum of Contemporary Art, a cornerstone of the arts in Virginia Beach and Hampton Roads for the past 60 years, is refreshing its brand with a new logo, website and updated mission and vision statements. From a press release by The Virginia Museum of Contemporary Art
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